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LinkedIn Strategic Profile
0 - Basic Housekeeping
Welcome to the Course! START HERE
LinkedIn Personal Branding BOOK
Introduce Yourself !
Copyright & Usage
Membership: Account Renewals and Cancellations
1- LinkedIn Start Up - Your Strategic Positioning
Position Yourself 2020 (5:48)
SWOT - Analyze your strengths, weaknesses, opportunities, and threats! (DOCUMENT - Please download)
Ways to demonstrate your Expertise and share your personal brand (DOCUMENT)
Personal Branding Brainstorming Worksheet (DOCUMENT TO DOWNLOAD)
Personal Brand Attributes (DOCUMENT)
Resume vs. LinkedIn Profile (DOCUMENT)
2 - LinkedIn Start Up - Technical Things to Tend To Before You Begin
Tech Start-Up 2020 (5:07)
Review Settings Before you Begin (TIPS)
OPTIONAL: Beware for Brand new LinkedIn Users
New Email Visibility & Privacy Settings: July 2019 (VIDEO 2 mins) (1:57)
OPTIONAL: Remove a Duplicate Account (2:43)
3 - LinkedIn Profile Visibility: Be Found, Seen, and Contacted
Be Found: Your Name, City, and Industry 2020 (4:59)
Your Name ( DOCUMENT & LINKS)
Be found via Google 2020 (5:28)
Contact Info; 2020 (4:13)
Connect Twitter to LinkedIn (VIDEO 1 Minute) (0:53)
4 - Language and Word Choice Matters
Optimize Language for LinkedIn: 2020 (4:14)
Keyword Tips - The Difference between LinkedIn and Google searching (DOCUMENT)
Keyword Research (DOCUMENT TO DOWNLOAD)
First Person Tense (DOCUMENT)
Action Verbs - Present Tense for Current Experience ( DOCUMENT TO DOWNLOAD)
Action Verbs - Past Tense for Past Experience (DOCUMENT)
Profile in your Second Language (VIDEO 1:26 Minutes) (1:25)
Avoid Sounding Boastful with the Language You Select (ARTICLE)
5 - Headline and "About" Essay - Your Key Strategic Sections
STOP NOW AND THINK!
About Essay: 2020 (9:33)
About Essay Example for Job Seeker 2020
Headline 2020 (3:43)
Sample Headlines (DOCUMENT)
6 - Experience and Education
Experience Sections 2020 (9:28)
Experience Examples 2020
EXAMPLE: One Company: Multiple Experience Sections
Education 2020 (5:36)
7 - Accomplishment, Background Sections, and Featured Content
Add more Sections 2020 (6:47)
Featured Content VIDEO (2:15)
8 - LinkedIn Visual Brand
Visual Brand 2020 (5:08)
Headshot Tips (DOCUMENT)
Background Banner Tips (DOCUMENT)
Background Banner ( BANNERS TO DOWNLOAD)
Background Banner - Upload and Edit (VIDEO 2 Minutes) (2:06)
Brainstorming Background Banner - Ideas (PRESENTATION)
Add Rich Media to Your Profile 2020 (3:34)
10 - Skills are Important on LinkedIn!
Skills 2020 (8:29)
Transferable Skills (DOCUMENT)
Endorsements (DOCUMENT)
11 - LinkedIn Recommendations - Valuable Testimonials!
Get Recommendations (VIDEO 1:17 Minute) (1:17)
Give Recommendations (VIDEO 1 Minute) (0:55)
Ask for Recommendations (VIDEO) (1:31)
Recommendations (SCREENSHOT and LINKS)
12 -Miscellaneous Profile Topics
New "Featured" Content feature: 2020 Video (2:15)
Confidentiality and Compliance
Second Language Profile (VIDEO 1:25 Minutes) (1:25)
Change the Interests on Your Profile! (TIP)
Politics and Religion (TIPS)
Create a Services Page 0521 (4:07)
Add a Cover Video! PDF. 0621
Creator Mode 0621 (0:29)
13 - Final Considerations for your Profile
Symbols - Instead of Plain Bullet Points!
Profile Appearance (DOCUMENT)
Who's Viewed Your Profile Analytics (DOCUMENT)
Activities to Increase your Profile Views (DOCUMENT)
LinkedIn Profile Checklist (DOCUMENT TO DOWNLOAD)
Next Steps for You!
Need more help?
Keyword Tips - The Difference between LinkedIn and Google searching (DOCUMENT)
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