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LinkedIn Content Basics

Post or publish? Create or like? You can be “top of mind” and noticed by your network!

Post Smarter. Stay top of mind.

Create and share content that attracts prospective clients and customers

You’ve got great things to say... but nobody is reading.

It could be what you are saying or it could be the way you are sharing it. Either way, you feel invisible and don’t understand how to catch the attention of industry leaders.

That’s why we are here. We will help your content get noticed on LinkedIn.

Content management for social selling

Learn exactly how to use LinkedIn to create and share content people actually want to read - and that works within the LinkedIn algorithm.

Create solid connections through content sharing, plus we will show you exactly how to see what’s working (and what isn’t). No more guessing.

Included within the "LinkedIn Personal Best Sales Club"

The most interesting way for professionals like you to leverage LinkedIn to grow your business and connections.

LinkedIn Content Basics is one of the courses inside the LinkedIn Personal Best Sales Club. Created for industry leaders like you, LinkedIn Personal Best Sales Club is the most effective way for you to increase your network, visibility, and success on the number one social platform for business.

LinkedIn Content Basics will show you:

  • The difference between posting and publishing
  • The benefits of posting native video
  • Best practices for posting and publishing
  • The coolest new document posting feature
  • How to post effectively using hashtags and mentions
  • How to figure out content analytics
  • How to find trending content
  • How to manage your home feed

LinkedIn Content Basics is the most effective way to increase engagement on your posts while mastering LinkedIn. This is the course for you whether you want to become a LinkedIn influencer, you want to show off your knowledge, or you simply want to catch the attention of other business leaders.

Class Curriculum


  Welcome - Start Here!
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  9 - Amplify: Improve Visibility of Your LinkedIn Content
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  10 - Housekeeping
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Your Instructor


Sandra Long
Sandra Long

Meet Sandra Long

Sandra is the author of LinkedIn for Personal Branding: The Ultimate Guide, which is a comprehensive view of personal branding using LinkedIn’s profile, content sharing, and thought leadership capabilities.

An early adopter of LinkedIn, Sandra Long is passionate about helping business leaders use the powerful platform to their own benefit. She is an in-demand speaker, consultant, entrepreneur, and trainer who works with corporations, universities, and individuals, showing them how to fully leverage LinkedIn for business and career.

Sandra's LinkedIn Profile


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
Is this one course?
Yes, but this course is sold as part of the "LinkedIn Personal Best Sales Club" bundle. The bundle provides a lot more content and will be highly cost effective as a package.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Featuring the 30 day money back guarantee

We are so positive that LinkedIn Personal Best is going to help you increase your visibility and network, we are giving you a no-questions asked 30 day money back refund.

Take up to 30 days to go over the modules, watch the videos, and check over the checklists, templates, and quizzes in LinkedIn Personal Best. If you don't agree that it's going to revolutionize how you project yourself and your company on LinkedIn, we will refund you the first month’s payment.

Simply email us at sandra@postroadconsulting.com within the first 30 days of your membership and we will refund you the money you invested in growing your business.

Because we want you to be as satisfied as all our other clients are.

Ready to make a great first impression?

This course is available in our LinkedIn Personal Best Sales Club.

Click here to enroll.