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LinkedIn Pages For Business
1- Let's Get Started!
Start Here!
Page Goals and Objectives:
LinkedIn Company Pages Master Class - 050721 (68:13)
LinkedIn Pages Overview and Types
2 - Create, Edit, Find or Update Your Page
2A. Create a Page - Before You Start
2 B. Create a page - Step 1
2C. Create a Page - Step 2
2D. FIND - HOW to find Your Existing Page
2E. EDIT - How to Open up the EDITING and OPTIONS for your PAGE
2F. EDIT - Make Page Edits - Watch B4 Editing (VIDEO 2:34 Minutes) (2:34)
2G. CLAIM - How to Claim a Page Listing
2H. DELETE - How to Delete a Page
Image Specs for Your Page
3 - Page Profile Segments
3A. Page Name, Logo and Tagline (With Specs)
3B. Add "Call to Action" Buttons on Your Page
3C. Add Page Description, Website, Industry, and Details
3D Add Specialties - Use Your Keywords
3E. Add Locations for Your Page
3F. Add up to 3 Hashtags
3G. Associate your Page with LinkedIn Groups
4. B. Showcase Page - An Introduction
3H. Add Another Language
4 - Other types of Pages & Options (Optional)
4.A. Affiliate Page
4. C. Where & How to Add a Showcase Page ( VIDEO 53 Sec) (0:52)
4. D. Edit a Showcase Page (Video 2:45 Mins) (2:44)
4. E. Go Global with Your Page
5 - Manage Your Page
5. A. Becoming a Page Admin
5. B. Page Admin Tools
5. C. Select Admins to Manage Your Page
5. D. Add Admins to Your Page (VIDEO 2 Minutes) (2:03)
6 - Content Posting from Your Page
6. A. Anatomy of a Page Post
6. B. What to Post from Your Company Page
6. C. Best Practices for Page Posting
6. D. Images and Visuals for Your Posts
6. E. Target Your Posts to Specific Audiences
6. F. Pin Your Top Posts to Top of Page Feed
6. G. Content Suggestions - VIDEO
6. H. Content Suggestions for your Page ( VIDEO 3:42 Minutes) (3:42)
7 - Post Examples for Pages
Example: Congratulate Your Customer!
Example: Employee or Co - Worker Posts
Example: Share an Article
Example: Start a Funnel - Offer a free resource or lead magnet
Example: Share an article where you or your team members were quoted
Example: Thank your Customers!
Playbook from LinkedIn - Download. 0221
8 - Grow Your Page Following
8.A.1. Invite People to Follow Your Page! 0920
8.A.2. Invitations to Follow - Limits and Credits 0920
8. B. Add a Page "Follow" Button on Your Website
Comment as a Company - Using Hashtag Communities (VIDEO 3 Mins) (3:10)
Page Followers and Promotion (TIP SHEET)
Employees are Your Secret Weapon!
9. LinkedIn Live and Events - NEW
Events for Pages 0920
Virtual Events Activation Playbook from LinkedIn 0221
Coming Soon: An Events Tab for Your Page!
Live AND Events - QUICK INTRO VIDEO 0520
LinkedIn Live AND Events for Your Page 0520 (FULL VIDEO)
APPLICATION - Apply to go Live on Your Page
10 - Product Pages - Optional - New
Product Pages Overview (PDF Download) NEW 022521
Ex: Product Tab on Co. Page 030821
Ex: Product Page 030821
Ex: Video on Product Page 030821
Ex: Reviews for a Product Page. 030821
11 - Metrics and Analytics
Ways to Measure Your Page Success ( LIST )
Visitor Metrics
Post / Update Engagement Metrics
Follower Metrics
Page Activity
12 - Google SEO and Website
LinkedIn and Your Website
Page SEO and Google Visibility
Google Analytics Intro Video (3 minutes)
Website Analytics (VIDEO 1:17 Minutes)
Set Up Insight Tags for Your Website Analytics
Get Your Website Analytics Reports from LinkedIn
13 - LinkedIn Page Advertising Basics
Advertising Guidance from LinkedIn PDF 1120
Popular Types of Advertising on LinkedIn
LinkedIn Campaign Manager (Video 1 Minute) (0:53)
Sponsored Content ( VIDEO - 10 Minutes)
Marketing Labs - courtesy of LinkedIn!
14 - Talent Acquisition
Hiring on LinkedIn - Start Here
Comparison of Premium Recruiting Solutions
Career Page ( VIDEO 10 Minutes)
LinkedIn Job Posting vs Other Platforms VIDEO 2 mins
Post a Job (VIDEO 1 minute)
Post a Job - STEP BY STEP (VIDEO 2 Mins) (4:00)
15 - Coolest Tools, Apps, and Automation
Automation Tool #2 - Meet Edgar
LinkedIn Page Feed on Your Website - very cool tool
16 - Additional Resources
Webinar Recording 0321 (69:05)
Account Based Marketing 021621
LinkedIn for Personal Branding: The Ultimate Guide (BOOK)
Return to Growth - a LinkedIn magazine
17 - Housekeeping
Copyright and Usage
If you notice Changes to LinkedIn......
Problems or Questions or Extra Help?
How to Leave Program
LinkedIn Company Pages Master Class - 050721
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